Welcome back to the second installment of the coaching video series exclusively for the FFC Family of trainers. This one is going to help you get your client sessions up by having real conversations with your clients–while also using some tools that will help both of you get clear on the best path to action.

This time around you get to hear from Strength Faction co-founder, Chris Merritt–he handles most of the consults at Beyond Strength Performance NOVA, and is great at using conversational tools. He’s going to walk you through how to find out what your clients are ready, willing, and able to do, as well as offer up a tool called 5/3/first to get people acting.


In 2010, two dudes Chris and Todd, started the business that would eventually become Strength Faction.

You know how they say the rest is history? Well, it’s not.

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