FFC Fam! Welcome to the third installment of our coaching series exclusively presented to FFC Trainers. It’s March, and this is the month when two things typically happen:

  1. Clients either start to lose motivation and fall off the wagon
  2. Clients come running to us because they realize that they can’t do this fitness thing on their own

Either way, we have to be ready to identify client motivators–and help clients identify their own motivators, so that we can help them over the long haul and they can commit to the training process.

Watch the video for three tips on how to identify client motivators.


In 2010, two dudes Chris and Todd, started the business that would eventually become Strength Faction.

You know how they say the rest is history? Well, it’s not.

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