, today’s lesson is a “brief” overview of our nutrition philosophy.

We are going to look at the three main concepts that we have found make people more successful on the path to their goals.

  • Plan
  • Shop
  • Prepare

Check out the video to see what we’re talking about, and let’s get to work!



Today’s Action Steps


  1. What is your biggest struggle? Is it breakfast?  Lunch?  Dinner?

    • Hopefully you can answer this question relatively easy.
    • Start here!
  2. Make a plan for your biggest struggle.

    • Remember, perfect = failure.  A little better over the long haul goes a long, long way.
    • Feel like you’re not armed to make a solid plan?  You didn’t watch the video, did you?
  3. Shop specifically for your biggest struggle.

    • Ladies, take your purse and hit the grocery store.
    • Men, satchel up!
  4. Prepare.

    • You’ve planned, you’ve shopped, now it’s time to do some bulk preparation.
    • Maybe lunch is your big struggle…  Well, you could bulk prep the following items FOR THE WEEK!
      • Pick a protein (I usually grill LOTS of chicken to start the week)
        • Ladies: One palm per meal
        • Fellers: Two palms per meal
      • Lots of salad!  Veggies, colors, get after it!  Lots of it!
        • Ladies: AT LEAST one fist per meal
        • Fellers: AT LEAST two fists per meal
      • Pick a carb.  I usually put lots of quinoa or wild rice in the rice cooker to start the week.  Make plenty!
        • Ladies: One cupped handful per meal.  Yes, every damn meal.
        • Fellers: Two cupped handfuls per meal.  Yes, ever damn meal for you too- you special little snowflake.
      • Fat.  Don’t be scared homie!  This could be your dressing, avocado, nuts, blah, blah, blah, blahhhhh!
  5. EAT!

In 2010, two dudes Chris and Todd, started the business that would eventually become Strength Faction.

You know how they say the rest is history? Well, it’s not.

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