Have you ever read a book, watched a video, or listened to a podcast and learned something new that immediately had you thinking “I’ve been going about everything the wrong way?”


I recently had that experience as it relates to branding strategy, and the end result was a wholesale revision to my personal website. Check out this edition of Fit-Biz Thursday to learn about the book in question, the lessons I learned, and how I applied them.

In 2010, two dudes Chris and Todd, started the business that would eventually become Strength Faction.

You know how they say the rest is history? Well, it’s not.

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